Choconilla

Design a visually appealing, user-friendly, and responsive landing page for an online ice cream shop to showcase products, attract customers, and encourage online orders.

Choconilla

Role:

UX/UI Designer, UX Researcher

Tools:

Figma, FigJam, Google Forms, Pencil & Paper

Problem Statement  

Despite the popularity of ice cream products and consumer interest in indulgent, visually appealing treats, many online ice cream shops struggle with poor user engagement and low conversion rates due to:

  • Lack of clear product information
  • Unintuitive layout or flow
  • Weak call-to-action (CTA)
  • Limited trust-building elements (like reviews or guarantees)
  • Inadequate mobile responsiveness or accessibility

Problem Solution

Design an engaging and responsive landing page that:

  1. Showcases products clearly
    Use attractive, high-quality images with product names, short descriptions, and prices. Consider using hover effects or modals for more details.
  2. Strengthens Call-to-Actions
    Use stronger CTA buttons like “Order Now” or “Add to Cart” in noticeable spots, especially near the products.
  3. Improves navigation and flow
    Include sticky navigation or quick links to jump between flavors, offers, and contact sections. Group flavors in a carousel or interactive tab view to reduce scroll fatigue.
  4. Builds customer trust
    Highlight benefits like free shipping, money-back guarantees, and client reviews more visually. Consider including recognizable icons for trust badges (e.g., payment security, cold-chain delivery).
  5. Optimizes mobile experience
    Ensure spacing, typography, and buttons are touch-friendly. The layout should adjust perfectly to small screens while preserving clarity and appeal.
  6. Clarifies store purpose and USP
    Add a clear tagline or headline (e.g., “Your favorite ice cream delivered fast & frozen”) and keep the intro concise to communicate the store’s mission instantly.

Typography

Poppins

Design Thinking Process

UI Design

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