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Choconilla
Design a visually appealing, user-friendly, and responsive landing page for an online ice cream shop to showcase products, attract customers, and encourage online orders.
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Choconilla
Role:
UX/UI Designer, UX Researcher
Tools:
Figma, FigJam, Google Forms, Pencil & Paper
Problem Statement
Despite the popularity of ice cream products and consumer interest in indulgent, visually appealing treats, many online ice cream shops struggle with poor user engagement and low conversion rates due to:
- Lack of clear product information
- Unintuitive layout or flow
- Weak call-to-action (CTA)
- Limited trust-building elements (like reviews or guarantees)
- Inadequate mobile responsiveness or accessibility
Problem Solution
Design an engaging and responsive landing page that:
- Showcases products clearly
Use attractive, high-quality images with product names, short descriptions, and prices. Consider using hover effects or modals for more details. - Strengthens Call-to-Actions
Use stronger CTA buttons like “Order Now” or “Add to Cart” in noticeable spots, especially near the products. - Improves navigation and flow
Include sticky navigation or quick links to jump between flavors, offers, and contact sections. Group flavors in a carousel or interactive tab view to reduce scroll fatigue. - Builds customer trust
Highlight benefits like free shipping, money-back guarantees, and client reviews more visually. Consider including recognizable icons for trust badges (e.g., payment security, cold-chain delivery). - Optimizes mobile experience
Ensure spacing, typography, and buttons are touch-friendly. The layout should adjust perfectly to small screens while preserving clarity and appeal. - Clarifies store purpose and USP
Add a clear tagline or headline (e.g., “Your favorite ice cream delivered fast & frozen”) and keep the intro concise to communicate the store’s mission instantly.
Typography
Poppins
Design Thinking Process
UI Design
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